Coaching in Islamic Culture: The Principles and Practice of Ershad

Reviews and Endorsements

‘This groundbreaking new text provides theoretical insights and practical ideas about the use of coaching in Islamic culture. Not only does it seek the inclusion of values and principles in coaching conversations, these become the very basis of coaching practice. It is essential reading for anyone interested in using coaching in a way that aligns with Islamic ethics and tradition.’
- Professor Nora Ann Colton, Deputy Vice Chancellor, University of East London

Customer Reviews

Our customers have given this title an average rating of 5 out of 5 from 1 review(s), add your own review for this title.

Ajaz Hussain on 23/06/2018 15:12:12

(5 out of 5)

This seminal book covers a community and people as diverse as as the interdisciplinary nature of the field of coaching itself. It is the first, that I am aware of, that starts with the context and culture of the target audience rather than imposing a Western individualistic epistemological perspective which has dominated coaching theory and practice literature.

The Ershad Coaching Framework give us a new, fresh perspective introducing the comprehensiveness of the Islamic and Arabic language and references that will be familiar and foundational to followers of, according to Pew Research (2017) 'the fastest-growing religious group in the world'.

For practitioners this book provides an insight into the the world of Muslims, their motivators, beliefs, values and interests although may be a little challenging to those of other faiths (or none) unfamiliar with the basic fundamentals of Islam. Perhaps, a companion guide to 'Understanding Islam' would help people to appreciate the contribution the authors have made to the field and practice, emerging in the Middle East at a rapid pace and with growing importance.

For academics and researchers, the 'Ershad Coaching Framework' will be of interest. Some questions that need to be reflected on, include:

* Can the Framework be implemented by Western practitioners in the Middle East, and if so what might be some of the challenges and areas of opportunity?
* Can this Framework be adapted for clients across the life-stage and life-span?
* What accompanying Islamic resources can support practitioners in implementing the Ershad Coaching Framework?
* How can we evaluate the Framework's impact and effectiveness?

For Islamic scholars, the 'Ershad Coaching Framework' will be of interest. Some questions that need to be reflected on, include:

* How do the Islamic references used fit with your scholarly understanding?
* In which country/ies do you see this Framework being successful, and why?
* Are there any Islamic seminal authors and papers missing that would have added to the quality of the Framework?

This book could become suggested reading for coaching and careers guidance and counseling practitioner training programs with many recent commentators suggesting the need for greater integration of cross- inter- multi-cultural models into professional practice.